You might have noticed that many businesses around town have beautiful signage that attracts customers like moths to a flame. You can usually tell when a company is doing something right because there’s a lot of cars and customers flowing through their doors constantly. Curb appeal is something that business owners take seriously.
Wayshowing is term that if you haven’t heard of yet don’t worry, because it’s not widely used. You probably appreciated what those savvy business owners did with the look of their shops and this is due to creatively designing the signage.
Transforming Dull and Drab to Stylish and Chic
Nobody likes to show up to a business that doesn’t know what they want to say with their advertising. A sign is like a company’s welcome mat and should make people feel drawn in to do business there.
It’s amazing to see all the different methods how stores, offices, and even hospitals have used wayshowing to really stand out from the crowd. It takes extensive planning and detailed schematic design to create a custom avatar that people will resonate with.
From Child Development Centers to Shopping Centers
The exterior of a building is what we first see as we drive up and park. The name of the company and logo is usually all that’s needed to convey the message of what kind of business we are entering. Some signs use a basic black on white with some red letters, while others use a green and beige background with flowers super imposed above the lettering.
Some buildings get more creative than others who are more content with a simple presentation. It’s interesting to see how far some buildings go to communicate their company name. Signs that stand ten feet tall and use sheets of materials in a wave pattern really capture the eye of the passer by.